On October 29, 2010 Bejeweled 3's game trailer silently appeared on its official YouTube channel. Then on November 1, 2010 it was officially announced by PopCap Games to the media, which is approximately six years after the release of the previous numbered installment.
Talking about the game, Jason Kapalka co-founder and chief creative officer at PopCap and co-creator of Bejeweled said: "The challenge in creating a new version of Bejeweled is to innovate and keep it fresh and exciting without losing touch with the gameplay that millions of people love.
So we're very careful when we make changes to the core game, which is why it can take so long! [...] We've worked hard to make sure Bejeweled 3 retains the classic appeal of the earlier games while bringing a host of exciting new features to the table."
The game's Zen Mode was at one point considered for helping people to quit smoking, where the game would try to give the player hints on how to stop their addiction to smoking. However, PopCap decided to remove it as having the slightest mention of smoking would result in an ESRB rating mentioning tobacco use.
Bejeweled 3 will be available for in retail and online for $19.99, starting December 7 on PopCap Games and their exclusive partners.